AI Insights · Timothy · October 2022
Top 5 Fashion Games in South America, Q3 2022
Explore the performance of the top 5 fashion games on a unified platform in South America during Q3 2022, with insights on downloads, revenue, and active users.
The third quarter of 2022 saw intriguing trends among the top fashion games in South America, with notable shifts in downloads, revenue, and active user bases. Below, we delve into the performance metrics of these popular titles, based on data from Sensor Tower.
Hair Tattoo: Barber Shop Game CASUAL AZUR GAMES' title experienced significant fluctuations in weekly downloads, peaking at around 694K in early July before settling at approximately 298K by the end of September. Revenue metrics were modest, with a high of $20 in the first week of July, and active users showed consistent engagement, reaching up to 1.8M in the final week of September.
Dream Wedding! MagicLab's game saw a steady decline in weekly downloads, starting from 393K at the end of June and dropping to 163K by late September. The game's active user base followed a similar trend, decreasing from 954K to 520K over the quarter. Revenue was minimal, with only a brief spike of $2 in late August.
Makeup Stylist: Makeup Game Published by Gametertain, this game showed a consistent performance in weekly downloads early in the quarter, with numbers around 400K, but experienced a sharp decline to just under 20K by the end of September. Revenue peaked at $66 in early July, while active users dropped from over 1M in late June to about 445K by the end of the quarter.
Makeup Salon:DIY Makeup Artist This title from TapMagic had a more stable download trend, starting at 345K in late June and decreasing to 73K by the end of September. Weekly revenue showed slight fluctuations, peaking at $36 at the end of June. The active user base remained relatively consistent, hovering around 343K to 635K throughout the quarter.
Makeup Kit - Color Mixing CrazyLabs LTD's game launched in mid-July and quickly gained traction, with weekly downloads soaring to 365K by late August, before tapering off to around 205K by the end of September. Active users followed a similar trend, peaking at 631K in late August. However, the game did not generate any revenue during this period.
These insights offer a snapshot of the dynamic fashion gaming landscape in South America during Q3 2022. For more detailed analytics and trends, visit Sensor Tower.
